Carib Beer stepped onto the International Sports Sponsorship stage with its involvement with Golf Long Drivers International, to host the 2006 International Long Drive Championship Finals at the Hilton Tobago Golf & Spa Resort on November 10 & 11, 2006.

Teams from 9 countries were in attendance to compete in a series of tape delayed television shows, made for a worldwide audience. Weather conditions were fair, with a 10 mph headwind and limited ball roll on the grid. The grandstands were packed for the World Team Sport Championship Finals, the crown jewel event for the sport of long drive.

Team Jamaica consisting of 2005 veterans Paul Brown and Garfield Lettman were accompanied with Mark Innis in the Men's Open Class Division. New to the team was Lenford Burke as the Senior Man and Mandy DeFabrizio in the Woman's Division. A 5 year consecutive year streak by Team USA was broken as it came down to the last ball hit by Paul Brown, measuring out at 368 yards. Team manager, Michael Skyers said “he is very proud of his team's accomplishment claiming there will be standing room only at the World Finals being staged November 2007 at the Ritz Carlton 's White Witch Golf & Country Club in Montego Bay , Jamaica ”. The Cayman Islands , China , Japan , Trinidad , United Kingdom , USA , Taiwan and Canada rounded out the field.

Series Promoter Roger Jay says “This is great news for the sport of long drive, 3 of the 5 top countries in the world have been involved for 2 years and this is the first year for China ”. “We could not have had a better finish with the new teams who were added to the hitting roster” “For the records, 4 of the 9 teams were new to the sport with 2 Asian countries placing in the top 5 supporting strong projected growth in the Pacific Rim & Europe for the series”.

The longest hitter in the world is Canadian Chris Mason who hit an impressive 392 yard drive during the Men's World Championship Finals. Bradley Peterson from Team USA was close behind with a hit of 391 yards with Team Jamaica 's Garfield Lettman smashing an impressive 385 yard drive. The hitting line up was very strong with 27 of the most powerful long ball hitters in the world going head to head.

The most powerful female hitter in the world was Sheila Kelliher from team USA hitting an impressive 285 yard drive into the wind, followed by Lee Chin Mah from China hitting 273 and Sachi Nagano from

Japan close behind with a hit of 264 yards.

Senior Men's World Champion goes out to Pat Dempsey with an impressive 397 yard drive followed closely by Canada 's Daryl Braniff hitting 382 and rounding out the top 3 was Steve Tai hitting for the Chinese Team.

Congratulations to all Competitors!

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Carib Beer re-launched its brand in the UK with a new distributor, Global Brands, at the recently concluded Notting Hill Carnival. Partnering with PoisonUK, Carib received the full benefit of the Carnival experience London-style as the Carib Girls partied into the night at the Masque Bar, and delighted patrons at the 70 Degrees concert with Machel Montano and Allison Hinds. The highlight of the event was the Carnival itself. A true spectator event, this year saw close to 1 million Londoners line the streets to see the costumes, hear the music and revel in the Carnival atmosphere. Carib was once again on top of the event, with the Carib Girls in full costume and capturing the attention of the photographers and spectators alike. Carib and Global Brands was proud to associate itself with PoisonUK as we continue to bring the true spirit of the Caribbean to the world in a bottle. Look for Carib beer as you travel the world. Ask for it at the restaurants and night clubs....chances are we will be there.

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Carib Great Race 2006

This year's Carib Great Race 2006 was the most popular date with, record crowds showing up at Store Bay on Race Morning (Saturday 26 th August 2006) to see the big finish.

Fans had to keep their eyes peeled, as boats kept coming in fast and furious, thanks to this year's staggered start, where each class of boats started at a different time, from Pier 1 in Trinidad.

The 2006 Fastest Boat to Tobago was RAGE, with the experienced team of Riad Shakeer and Jeffery Simmons. RAGE is the fastest Deep V in the Caribbean and is locally built. RAGE is also the only race boat in the Caribbean designed with a wing.

Carib Brewery Limited and Carib Beer congratulate RAGE on their success!!

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Carib Beer, the official beer of the Trinidad and Tobago Senior National Football Team, declared its steadfast commitment to ensuring that the Soca Warriors were well equipped for the World Cup 2006.

Carib Beer will continue to show and reaffirm its unequivocal support and commitment to the national football squad on their journey to Germany and beyond!

Carib Beer is extremely proud to be associated with the Warriors and was delighted to pledge to the Soca Warriors, TT$10 million.

Additionally, part of the proceeds of each Carib Beer sale from January to July 2006, will go to the Warriors. Included in this commitment, the Carib brand embarked on a national consumer promotional campaign “I Going” Germany World Cup 2006 from February to May 2006. This promotion gave 100 lucky Carib beer drinkers and Soca Warrior fans the chance to experience a once in a lifetime trip to Germany for the World Cup 2006, to see our boys battle with Sweden , England and Paraguay on the world cup field for the first time in history. To enter the promotion, the consumer simply had to collect six (6) Carib crown corks that spelt the word “I G-O-I-N-G”. Three grand draws were conducted throughout Trinidad , inclusive of Ariapita Avenue , San Fernando and St. James.

Just as Carib Beer is synonymous with Trinidad and Tobago, so too, football has become intrinsically associated with our twin island republic. It is no surprise therefore, that Carib and football have developed a natural kinship and affinity to one another. Carib Beer believes that the momentum that has been created with this latest resounding success of the Soca Warriors, must be used to move T&T football forward with more focus, confidence and conviction.

Carib Beer will continue to fulfill its social mandate, doing what it can to assist in the development of sports both locally and regionally.

In 2003 Carib Beer became title sponsor to one of the most prestigious regional cricket tournaments in the Caribbean . This tournament consists of two parts, namely the Carib Beer International Challenge and the Carib Beer Cup.

With matches being played in Jamaica, Barbados, Grenada, Guyana, Trinidad and Tobago, St. Maarten, Antigua, St. Lucia and Anguilla (to name a few), Carib's intention with this sponsorship was to support local and regional cricket and it's development, while ensuring that as many Caribbean territories as possible have a chance to see first-class cricket in this series.

Carib Brewery has always been a part of Trinidad and Tobago Carnival and 2006 was no exception. CBL's brands Carib, Stag, Carlsberg, Shandy Carib, Ginseng Up, Royal Extra Stout, Mackeson Stout, Malta Carib and Smalta did their part to support Carnival 2006 all across Trinidad and Tobago.

Carib Brewery's refreshing products could be seen at every Carnival event and we continued our long-standing tradition of supporting all the Carnival art forms including Calypso, Panorama, Traditional Mas, Fetes, All-Inclusives, Community Carnival Events, Kiddies Carnival and “Big” Mas.

Our brands linked with Band of the Year winners Trini Revellers, Poison, Island People Mas and Skandal-us. While on the musical side we continued to support Roy Cape All Stars, Dil-E-Nadan and Blue Ventures.

The nation's steelbands were not left out as we maintained our links with in excess of 40 Panorama contenders under the Carib and Stag brands.

Carib Brewery is always aware of the importance of connecting to the nation's children and in this vein, Smalta took large steps to assist the Red Cross Junior Carnival and St James Kiddies Carnival competitions, as well as several leading Kiddies Carnival Bands such as Rosalind Gabriel, Zebapique, Gerard Kelley and Spence Productions.

26th International T&T Game Fishing Tournament- April 25th to 27th 2006.

2006 marks Carib's second year as the Official Beer of International T&T Game Fishing Tournament. As the event's exclusive Beer Sponsor, Carib Beer hosts anglers to a Lay-Day Event which includes local entertainment, Carib Beer Drinking competitions and of course, an appearance by the Carib Girls.

The International T&T Game Fishing Tournament takes place annually, at Crown Point Beach Hotel in Tobago , attracting local, regional and international participants who return year after year.

Carib Brewery has had a long-standing relationship with horse racing fans, owners and punters alike and became title sponsor of the Carib Brewery Caribbean Championship Stakes in 2003. A full day of competitive horse racing- the Carib Brewery Stakes is usually held on the last Saturday of November, and some of the biggest names in horse racing (Top of the Class, Carnival Messiah, Uram and Mucho Tempo) are always part of the day's excitement.

For 2006, the Carib Brewery Caribbean Championship Stakes is on November 25th .